Thomas Heiss

When it comes to sports and culture, Huncho sets the trends. Watch how Quavo put together his fits for the 2024 NBA Finals. This is the culmination of the first-ever partnership between GQ Sports and the NBA on ESPN.

Watch Seven-time F1 World Champion Lewis Hamilton visit the Gota de Leche School in Mexico City, giving students an unexpected surprise. For over 40 years, The Ritz-Carlton has worked to build stronger communities — a mission they are proud to continue around the world. Learn more: https://bit.ly/41lSuUr.

Four custom-shot McDonald’s brand ads to run as pre-roll against award-winning YouTube series from publications like Glamour, GQ, Pitchfork, Vanity Fair. The video content plays off the creative identity of each YouTube series.

Produced by Bon Appétit and Condé Nast Traveler with Origin | Introducing On Our Table, a three-part video series following individuals who bring us together through food and have a deep connection to the nature that feeds us. Our first stop is Rockland, Maine, where two-time James Beard Award-winning chef Melissa Kelly has perfected full-circle farming practices at her restaurant, Primo. Narrated by Patrick Dempsey.

The first video in a three-part series I produced focused on under-reported stories in the world of water. Moen’s goal was to align with water conservation and sustainability stories through a low-touch sponsorship.

I integrated Coca-Cola’s new sparkling water into an editorial episode of Vanity Fair’s Slang School with Tony Award-winning actor Leslie Odom Jr. The video plays off the brand’s trademark tagline and integrates into the episode’s theme of Philly Slang, the city in which Leslie Odom Jr. is from.

With the Epicurious Interactive Cocktail Cabinet, users can find cocktails on Epicurious by clicking on up to three ingredients that they’d like to use in their next drink. (Click an ingredient again to deselect it, and press the reset button to start over.) Have a bottle of gin and a lemon? Some whiskey and sweet vermouth? We have cocktail recipes for that and every other combination—all you have to do is click, then scroll down, to find them.

I integrated Angel’s Envy and Bacardi into this editorial package with branded recipes and bottle branding for the Rum, Bourbon, and Rye categories, providing editorial rub off and credibility in this addicting interactive recipe tool.

A first-ever collaboration between four powerhouse brands at Condé Nast – Architectural Digest, GQ, Vogue, and Wired – in partnership with The Macallan with an e-commerce componient. The stop-motion video takes place inside a liquor cabinet outfitted as a home. As the video progresses, shoppable tiles emerge in the video interface to drive purchase intent for the advertiser. The Macallan bottles present in each room go through pre-party activities native to each of the four Condé Nast brands. The Wired room shows The Macallan 12 selecting a record to play in a sleek lounge room; the Vogue room shows The Macallan 15 Year trying on outfits; the AD room features table setting styling with The Macallan 18 Year; and The Macallan Rare Cask perfects his tie in the GQ room. The culminating scene shows the human grabbing The Macallan Rare Cask, with its bow on at all, as they head out to their party, the gift of Whiskey in tow.

I led a first-time advertiser to a solution for our custom video program during COVID-19 in April 2020. I was able to pivot from a full-crew video shoot to a remote shoot in accordance with applicable social distancing laws in the state of California. What resulted was a beautifully-shot video of boxer Kevan Watson and his dog, Sir Kendrick, inside of the gym he owns in Santa Monica, CA. Maintaining an active lifestyle and refueling with quality ingredients is important to Kevan not only for himself but for his dog, too. The video earned 684,000 views and a 34% completion rate, beating the benchmark by 36%.

I integrated advertiser Sunset Grown (Tomatoes) into one of Bon Appétit’s most popular YouTube series: It’s Alive with Brad Leone! This video earned 2.8M views and over 5,200 comments. It was the #14 trending video across all of YouTube on publish day.

Join Brad as he fires up the grill, blisters some Sunset Grown Flavor Bombs, and tries to remember the name of that one song that goes “la la la lala laaaa la laaaa.” Make sure your permission slip has been signed because we’re also going on a field trip to Michigan to see how tomatoes are grown and harvested in a greenhouse environment. Seatbelts, everyone!

Visit www.sunsetgrown.com/products/flavor-bombs-2 to learn more about Sunset Grown's Flavor Bombs®!

The first-ever Bon Appétit cooking competition show, Test Kitchen Challenge is a four-part series that was filmed in the Bon Appétit Test Kitchen. Nine entered, three were finalists and one crowned champion. Sponsored by Campbell’s, this series earned over 15MM impressions.

This Grey Goose-integrated episode of the wildly-popular Back-to-Back Chef video series dropped just before Thanksgiving 2019, inspiring fans to recreate the brunch situation with family over the holiday week––guest-starring NBA star DeAndre Jordan. The video earned over 4M views and 3,000 comments, and was a smashing success in crossing over the NBA fan base with our culinary content.

Presented by Grey Goose | Brooklyn Nets center DeAndre Jordan visits the Bon Appétit Test Kitchen to make vegan chocolate-banana pancakes and bloody marys with Carla Music. Can the NBA star follow along using verbal instructions only?

A true multi-media campaign for Field Roast rooted in chef profiles in Seattle, Chicago, and Toronto, Gather What’s Good explores the creative influences of innovative culinary minds. I tapped celebrity chef Roy Choi to host the series and visit their restaurants, explore their inspiration and menu direction, and challenge them to flip one of their signature dishes to replace animal protein with Field Roast’s plant-based products. I then took their flipped recipes and custom shot them at Bon Appétit for fans to recreate at home. Experiential events include a Chicago Bears game-day event in Chicago with former Bears players creating their own Chicago-style dog.

VIDEO: An inside look at Dominican-born chocolatier Roger Rodriguez’s operation, Cacao Prieto, in Red Hook, Brooklyn, and how Roger’s passion in the factory translates into the kitchen. We implemented a creative wrapper to the cinematic direction inspired by Wes Anderson’s style of centering the subject in widescreen shots. KitchenAid small and large appliances are seamlessly integrated into the second-half of the video as Roger prepares a Brown Butter and Sage Chocolate Ravioli.

I launched a custom-illustrated comic in promotion of Callaway’s new Epic Flash driver to a leaned-in Golf Digest print audience. The comic creative, which features PGA Tour player Xander Schauffele, is broken out into two parts. Part one was printed and placed towards the front of the Golf Digest print issue with a cliffhanger in the creative. The payoff is fulfilled in part two, printed in the back-third of the issue. Readers followed along to this satirical, golf tech innovation storyline.

So you hit a drive off the tee and it trickles off the fairway and just barely into the water. You then think, “how do I play this?”

We took SERVPRO’s “Like it never even happened” tagline and applied it to golf in this video series. Every golfer can relate to getting stuck with a difficult lie or an obstructed shot, but with a few key swing tips from Golf Digest, anyone can avoid disaster on the golf course like it never even happened. Get it?

The objective of Trader Joe's first-ever foray into branded content was to broaden the awareness of its seasonal products with global influence. Behind the editorial POV and authority of Bon Appetit, we created a custom video with BA staffer Carla Lalli Music, showcasing how to build the perfect holiday charcuterie board.

The program was a landmark in Trader Joe's brand history, as Bon Appétit developed the Fearless Flyer into an animated puppet with a clever voice and tone that reflected an aviator with a world's supply of wit and mystery.

The objective of Trader Joe's first-ever foray into branded content was to broaden the awareness of its seasonal products with global influence. Behind the editorial POV and authority of Condé Nast Traveler, we brought to life animated worlds built from Trader Joe’s products. First, we offered tips for navigating Rome as a tourist, featuring pastas, produce and more. Then, the top spots to visit in Germany during Christmas time were revealed as village stalls and night markets were built from sweet treats.

Maker’s Mark and Bon Appétit partnered to create I Got A Guy, a four-part episodic series highlighting makers and craftsman in the cocktail world.

LÄRABAR partnered with Bon Appétit on a suite of videos communicating their whole ingredients and alignment with a lifestyle of wellness and physical activity.

A three-week influencer and celebrity drive experience produced by VICE Media to celebrate the launch of Michelin’s PS4s performance tire. From California Highway Patrol-escorted drives through Joshua tree to hot laps in supercars, guests put the PS4s to the test and saw the difference vs. competitive lines. Each guest had a dedicated camera crew follow their every move and left with a personalized video. Here’s Keanu’s.

The award-winning Instagram discovery game, produced by VICE, promoting seasons 1 and 2 of Rick and Morty on [adult swim]. Fans view custom-illustrated Instagram posts that together create a massive collage on each accounts. Cross-tagging between accounts in the assets “warps” fans to new worlds (accounts) to explore storylines deeper and find hidden episode references, storyline foreshadowing, and easter eggs. Winner of a Webby and Shorty award.

31MM: SOCIAL IMPRESSIONS

10K+: SOCIAL MENTIONS

73%: "AMAZING" SENTIMENT

When I was the Carl’s Jr. social media manager in 2017, I sometimes saw people give the nickname “Carl’s Jr.” to then Chicago Cubs pitcher Carl Edwards Jr. on Twitter. We were looking for a PR stunt to bring Carl’s Jr. further into this social conversation, and that year the MLB allowed All-Star players to put nicknames on their jerseys and wear customized cleats to bring some fun into the mid-summer classic. We jumped on this opportunity by partnering with first-time All-Star Carl Edward’s Jr. to cement Carl’s Jr. as his player nickname on the back of his jersey for the game, and sent him some customized cleats. Fans across twitter loved this, and we received amazing organic press coverage from popular sports business writer Darren Rovell, and made it into some fun best-of lists across the internet, too!